Brand Management

The key to success in Brand Management is both understanding the changing world and embracing the unchanging fundamentals and principles of the brand concept. This training program aims to convey the methods of creating and implementing a single-minded brand communication strategy in an increasingly complex world.

Everyone talks about insight. Everyone wants insights. CEOs ask for it from CMOs, CMOs ask for it from brand managers, brand managers ask for it from their agencies, customer relations and agency creatives ask for it from strategists, and strategists ask for it from the people on the street.. No matter which conference you go to on brand strategy and communications, the word “insight” jumps out from every speaker’s mouth, no matter which article you read, the word “insight” jumps out from every line. But what is this thing called “insight”? Where to find it? Haluk Sicimoğlu, a most experienced strategist who has been hunting for insights in the streets for a quarter of a century, shares the tricks of this insight hunt with marketing and brand communication professionals in line with changing real consumer trends and innovation opportunities

 This training program aims to enable marketing and branding professionals to build an effective and strategic relationship with advertising agencies and prepare effective briefs for their brands. 

This training program is designed to develop the storytelling muscles of marketing and brand professionals. THAAT’S IT aims to share thinking methods that will enable participants to create striking, engaging, inspiring stories that are focused on a single idea which is in line with their brand values.

Now we know for sure. People make decisions with their emotional brains. But there’s a problem. The emotional brain cannot express itself in words. So how do we identify the needs and insights that will inspire our innovations? Is there a scientific, systematic and simple way to identify these needs and insights and create differentiating innovations from our competitors? This training program was designed to share ways to unlock the emotional brain and turn what we find into opportunities for innovation.

This training program is designed to prepare marketing communication strategies that places the brand ideal at the center of everything a company does. It shows the ways of determining the brand’s reason for being and setting the brand ideal.

Being the “employer of choice” for the most talented members of the new generations requires an Employer Brand Strategy that will “incentivize high performance”. Moreover,companies need well designed HR branding strategies in order to foster loyalty” among existing employees. These strategies need to be in line with the brand ideal of the company. This training program is designed to devise the most socially meaningful and the most emotionally charging HR brand Strategy for your company.